Free delivery on orders above Rs. 5,000New drops every week — Luxury that lasts. Brand-verified authenticityFollow @nayepuranay on Instagram Free delivery on orders above Rs. 5,000New drops every week — Luxury that lasts.
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NayePuranayLuxury That Lasts
Est. 2026 · Pakistan's Luxury Fashion Marketplace

Preloved Fashion,
Loved Again.

Discover authentic designer pieces — choose Naye for brand new & deadstock, or Puranay for preloved treasures. Sustainable luxury delivered across Pakistan.

Sustainable & ethical Brand-verified authenticity Cash on Delivery
Embroidered lawn suit
Luxury leather belt
Wool blazer
Formal kurta
Two Collections, One Brand

Naye or Puranay?

Every piece at NayePuranay belongs to one of two collections. Choose what suits your style and budget.

Naye collection
نئیCollection 01

Naye

Brand new & deadstock pieces. Fresh from the boutique, tags intact. Never worn, pristine condition.

Shop New Arrivals
Puranay collection
پرانےCollection 02

Puranay

Preloved & worn-with-love pieces. Authentic vintage and gently used treasures with character.

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Browse the Collections

Men
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Men
Women
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Women
Kids
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Kids
Accessories
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Accessories
Shoes
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Shoes
Curated Selection

Featured Pieces

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Our Mission

Fashion with a conscience.

Pakistan produces over 30 million tonnes of textile waste annually. NayePuranay exists to change that — by giving beautiful pieces a second life and building a community that values quality, sustainability, and Pakistani craftsmanship.